How women are acing the Instagram-business game

Lara Worthington as Creative Directer by

“The Future is Female” has landed on my Instagram feed and on slogan tees more often than not lately. My interpretation of this? Women in business.

It’s clear that we’re well and truly in 2018 when some of the hottest small businesses to date have graced our Instagram feeds with the perfect amount of sexy and sweet. Providing us with nothing shy of some serious femme inspiration for a lot of lady-bosses out there.

Let’s begin with the Zulu and Zephyr cross Lara Worthington Cami campaign which has to be the ultimate eyebrow-raise when it comes to women kicking goals in business this year *queue the female-on-female fist pump*. Not to mention, the entertainment industry has seen Lara move from project to project, slowing finding her feet in fashion and beauty.

Cami, combines her beauty label The Base and women’s fashion label (owned by women) Zulu and Zephyr to introduce the simplicity of Autumn fashion that we have all been searching for. Sorry to break it to the Lara’s haters, but this campaign has definitely hit the mark, and as creative director, she may have shown us her hidden lady-powers.

Image of Camille by Lara Worthington for Zulu and Zephyer

Who else has made an influence with their Instagram advertising and successfully filtered content for their online business? Have you heard of  Zoe Foster-Blake? (that was a trick question). Well, we’re not on the topic of her female-empowering novels, we’re talking her skin care. The trained beauty therapist has recently launched Go-To Skincare which is literally the go-to (no pun intended) ‘stuff’ for super healthy skin. Not only has this girl boss reached the perfect target audience; she is creating a product that filters all the nasties from your skin care in the beautifully packaged up Go-To.

Product image of ‘Exfoliating Swipeys’ by Go-To Skincare

How do they do it? We want to know too, so we took it upon ourselves to bring some super-handy tips from multiple sources about using Instagram to help all the small-business-owning women out there!

Know your market

And vividly picture them sitting next to you as you write, create, snap or comment back.  Hayley writes nine helpful tips, from her to you.


If there is one protest I would stand at in the pouring rain that’s to do with social media marketing, that’s on supporting #creditorcreate. Basically, don’t snatch a pic without crediting it.

Don’t always try to teach

So you’re passionate about your reusable coffee cups? So are your audience, but let them search for your informational video as apposed to giving it to them in every caption. It also boosts SEO by having the user navigate your account or website.

Be happy with small progress

Have you heard it before? Success doesn’t happen overnight, keep trying, keep producing, you’ll get there.

Stay true to one theme

The perfect example would be, @thelosttribe_. What’s evident here? Consistency, segregation from typical Instagram image filters, and loyalty. The audience knows what they are following and they are because it looks oh-so lovely within their feed, which is also a great marketing strategy to help differentiate your product.

What’s your interpretation of “The Future is Female”? Comment below! (If you want to).




How to master being a beginner advertiser

Building a digital brand: Social media advertising

Social Media Illustration by pinterest


EDIT: This post was written for a Social Media assessment series. The task time was 1 week. 

When you think about building your brand online, I can guess two things that may come to your mind. The first being social media and the second being advertising, or more precise… online advertising. So let’s take a savvy step inside the large/broad/extensive world that is social media and focus on how we can best advertise our brand, at a beginners level.

Before we begin, social media advertising is a broad topic and can become very complex. Here we are only focusing on how we can use social media advertising on a small scale, and have it work for our online brand.

Firstly, let’s begin by clarifying our platform. Social media platforms are where advertising your brand will either build your reputation, or demise it (and we all know what option we’d prefer). So let’s discover the right platform for your brand.

Instagram (IG): is the best platform for visually portraying what your brand has to offer.

Facebook (FB): has more opportunity to professionally share information, has a solid reputation, and gives more space for advertising content.

Youtube: is great if we are creatives showcasing our brand. Uploading content on this platform is only necessary if we need video to communicate our brand’s message, and we can therefore share it later on our website or Facebook. 

Twitter: let’s not think about this (unless we’re President Donald Trump).

Therefore, it’s either IG of FB, or both, don’t limit yourself.

TIP:  make sure to channel your energy into one over the other, or share the same posts on both platforms, this adds consistency to your advert/campaign/brand and therefore we are building trust with our followers.
Getting familiar and personal with one platform communicates to our audience that we value where they put their time when browsing through what our brand has to offer. For example, it’s not best practise for a beauty blogger to focus solely on updating their Facebook status when their followers are wanting to see their latest makeup creation on Instagram.

Now you have your preferred platform, where are we going to put our hard earned money?

Social media is great for low budget, small businesses, because for under $10 you can market your brand to multiple audiences.

It’s a small price to pay.

Keep in mind that investing this money into your social media adverts and promotions will overall leave you better off. If you aren’t getting a physical response from this investment, remember that just because a user isn’t ‘liking’ your advert/post, they may still see it, and this is what we want so remember to keep track of post engagements, and keep at it. 

Now is when your inner marketing-guru come out to play.

Advertise the content you want your brand to be known for, chose the images that show a clear message of what your brand has to offer, and adjust the captions to show you are investing time in people reading them.

Here is an example provided by Google:

Google’s Facebook advert, find it here:

Happy advertising!

Much love,


PS. Has social media advertising worked for you as a user/consumer? What made you ‘follow’ or ‘buy’?

How to master content creation

Let’s look at building your online brand by starting to become a master of your own content creation.

EDIT: This post was written for a Social Media assessment. The task time was 1 week. 

Building a digital brand: Content creation

phone (1 of 1)
Social media image by Savhanna Fowler

We all know an Instagram account that we simply cannot get enough of.

Building that account didn’t happen over night, there are long hours, tough decisions and trial and error processes that go into one ‘simple’ upload. So let’s talk content creation when building your digital brand.

Going online in 2017 is inevitable and if you are wanting your brand to succeed you need to take the necessary steps to not only making an appearance online, but maintain it through finding the perfect topics, the best photo opportunities and applying a great edit that will work for you. 

What does it mean to be a content creator for your own brand?

Firstly, you are spending hours developing the style you want your brand to communicate, and then you are creating the best possible ways to deliver this to your audience. Remember, we need to keep them engaged, not just entertained, so the following is a breakdown of where to begin. 

Step One: Engaging an audience

We begin with this step as it’s what you as content creators need to think about from the get-go. Your audience is your telltale if you are doing something right, or if you need to go back to the drawing board and try again. So to get to know the audience you are targeting, or begin to further understand your current one, ask yourself the following questions:

  • Are they responding?
  • What posts are they responding to? (eg. images, text, hard topics, light-hearted topics)
  • Is your audience asking questions? (and what are they asking?)

A few small details can determine if your audience is engaged with the content you are delivering. 

Step Two: Finding a filter

Adding a filter may not always apply to your images. It’s also directed at the style you write, and what you write about. For example, if you are an author of a food blog, it would be in your brands best interest to keep all posts related to food.

Moreover, keeping consistent with your editing process of your images, texts, uploading dates, collaboration entities, etcetera, etcetera, you are giving your audience stability, which results in them staying around for a little bit longer.

My advice: keep your images clean, your text edited and you’ll be on the track to success. 

Screen Shot 2017-03-24 at 1.00.08 pm
Image of Instagram account, @jasminedowling
Step Three: Share your personality

It doesn’t matter if you are running a music blog or building a car-enthusiast Instagram, your viewers are going to connect and engage with your content if you are sharing where you go to coffee. Confused? People like to know that there is a face behind all these words and images, so make your content human. It doesn’t have to be as personal as your personal life, but it should be as relatable. 

Content creation when building your brand online follows with how your audience engages with your brand. Remember, it doesn’t matter if you have 100 followers or 1M followers on your social platform or blog, if you are engaging them, you are building your brands longevity.

Much Love,


PS. We would love to hear what your go-to image filters are! Comment below.