Alternative anthem strikes alternative feelings

Australian’s rejoice, we have progress! well.. some progress.

If you don’t know what i’m talking about then i’ll briefly inform you that earlier this week an alternative version of our beloved (debatable) Australian national anthem was released.

Renee Viellaris, journalist at The Courier-Mail, tells us that the Victorian Supreme Court judge Peter Vickery, via the Recognition in Anthem Projects, changed the second line in verse one, “for we are young and free” to “in peace and harmony”. Also adding 10 new lines to make a complete third verse that mentions Aboriginal dreamtime and respect for our country.

Last month, The Project TV program encouraged Twitter users to joke about the possible change when it was in speculation:

Meanwhile, I think majority of our political-journalist friends are, above all, joyful that the government decided against ‘Hey Ya‘ being the new national anthem.

To be honest, I think I would have preferred waking up to a headline stating that decision as I struggle to understand why it was released as an alternative over a hard-hitting updated version.

Is Australia afraid of change?

Personally, I think this expresses that the leaders of our country cannot accept our heritage and the people/culture that essentially built the foundations for Australia.

I’m also speaking with the multiple conversations in mind that i’ve had with people who travel to Europe (in particular) and come home enlightening me that Australia lacks history.

Our country has history and because it’s not in the form of mass murders and riots, are we choosing to ignore it?

I guess all we can really do is make a light-hearted joke out of this change and hope for a better tomorrow.

Thanks for reading,

Savhanna.

In case you need a refresher on the original national anthem:

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The current Australian national anthem lyrics.

Please don’t rain on my parade

Class task on the topic of ‘what is an issue affecting you today’.

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University student Jaqueline Janssen working over coffee at Depot café.

As a self-proclaimed dedicated university student, certain life situations bothering you is a daily occurrence. We learn to live with it. Sound exciting? Let me tell you a little more about how my morning has gone.

Firstly, actually getting out of bed at 7am with a sore throat and a blocked nose isn’t ideal for anyone that wants to recover quickly, but for a student, your health is probably the last thing on your mind in week 11.

So we’re out of bed, dressed, three glasses of warm lemon water down (thanks to my Instagram influencers raving about this medial-miracle drink), coffee in hand and we make our way to the car to begin our 45minute drive to campus.

Expect to arrive on time? No traffic on the motorway? you’re dreaming *que Insta-story post with text overlay saying traffic: 1 Savhanna: 0*.

Okay, we’re on campus and we are just in time for a nice barista-made coffee (thanks to the guys at Good Bean), car-park obtained, and we step out of the car. Guess what? it’s raining! Chances of my hair staying straight on this drowsy day? none.

 

All I can say is I hope your morning is going uber amounts better than mine.

Much love,

Savhanna. x

PS. here is to the song my title refers to.

How to master being a beginner advertiser

Building a digital brand: Social media advertising

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Social Media Illustration by pinterest

When you think about building your brand online, I can guess two things that may come to your mind. The first being social media and the second being advertising, or more precise… online advertising. So lets take a savvy step inside the large/broad/extensive world that is social media and focus on how we can best advertise our brand, at a beginners level.

Before we begin, social media advertising is a broad topic and can become very complex. Here we are only focusing on how we can use social media advertising on a small scale, and have it work for our online brand.

Firstly, let’s begin by clarifying our platform. Social media platforms are where advertising your brand will either build your reputation, or demise it (and we all know what option we’d prefer). So let’s discover the right platform for your brand.

Instagram (IG): is the best platform for visually portraying what your brand has to offer.

Facebook (FB): has more opportunity to professionally share information, has a solid reputation, and gives more space for advertising content.

Youtube: is great if we are creatives showcasing our brand. Uploading content on this platform is only necessary if we need video to communicate our brand’s message, and we can therefore share it later on our website or Facebook. 

Twitter: let’s not think about this (unless we’re President Donald Trump).

So its either IG of FB, or both, don’t limit yourself.

TIP:  make sure to channel your energy into one over the other, or share the same posts on both platforms, this adds consistency to your advert/campaign/brand and therefore we are building trust with our followers.
Getting familiar and personal with one platform communicates to our audience that we value where they put their time when browsing through what our brand has to offer. For example, its not best practise for a beauty blogger to focus solely on updating their Facebook status when their followers are wanting to see their latest makeup creation on Instagram.

Now you have your preferred platform, where are we going to put our hard earned money?

Social media is great for low budget, small business’, because for under $10 you can market your brand to multiple audiences.

It’s a small price to pay.

Keep in mind that investing this money into your social media adverts and promotions will overall leave you better off. If you aren’t getting a physical response from this investment, remember that just because a user isn’t ‘liking’ your advert/post, they may still see it, and this is what we want so remember to keep track of post engagements, and keep at it. 

So now is when your inner marketing-guru comes out to play.

Advertise the content you want your brand to be known for. Chose the images that show a clear message of what your brand has to offer, and adjust the captions to show you are investing time in people reading them and remember to be patient.

Here is an example provided by Google:

advertising-example
Google’s Facebook advert, find it here: learndigital.withgoogle.com/digitalgarage-au

Happy advertising!

Much love,

Savhanna x

PS. Has social media advertising worked for you as a user/consumer? What made you ‘follow’ or ‘buy’?