How women are acing the Instagram-business game

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Lara Worthington as Creative Directer by zuluandzephyr.com

“The Future is Female” has landed on my Instagram feed and on slogan tees more often than not lately. My interpretation of this? Women in business.

It’s clear that we’re well and truly in 2018 when some of the hottest small businesses to date have graced our Instagram feeds with the perfect amount of sexy and sweet. Providing us with nothing shy of some serious femme inspiration for a lot of lady-bosses out there.

Let’s begin with the Zulu and Zephyr cross Lara Worthington Cami campaign which has to be the ultimate eyebrow-raise when it comes to women kicking goals in business this year *queue the female-on-female fist pump*. Not to mention, the entertainment industry has seen Lara move from project to project, slowing finding her feet in fashion and beauty.

Cami, homogeniser’s her beauty label The Base and women’s fashion label (owned by women) Zulu and Zephyr to introduce the simplicity of Autumn fashion that we have all been searching for. Sorry to break it to Lara’s haters, but this campaign has definitely hit the mark, and as creative director, she may have shown us her hidden lady-powers.

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Image of Camille by Lara Worthington for Zulu and Zephyer

Who else has made an influence with their Instagram advertising and successfully filtered users to their online business? Have you heard of  Zoe Foster-Blake? (that was a trick question). Well, we’re not on the topic of her female empowering novels, we’re talking her skin care. The trained beauty therapist has recently launched Go-To Skincare which is literally the go-to (no pun intended) ‘stuff’ for super healthy skin. Not only has this girl boss reached the perfect target audience; she is creating a product that filters all the nasties from your skin care in the beautifully packaged up Go-To.

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Product image of ‘Exfoliating Swipeys’ by Go-To Skincare

How do they do it? We want to know too, so we took it upon ourselves to bring some super-handy tips from multiple sources about using Instagram to help all the small-business-owning women out there!

Know your market

And vividly picture them sitting next to you as you write, create, snap or comment back.  Hayley writes nine helpful tips, from her to you.

#creditorcreate

If there is one protest I would stand at in the pouring rain that’s to do with social media marketing, that’s on supporting #creditorcreate. Basically, don’t snatch a pic without crediting it.

Don’t always try to teach

So you’re passionate about your reusable coffee cups? So are your audience, but let them search for your informational video as apposed to giving it to them in every caption. It also boosts SEO by having the user navigate your account or website.

Be happy with small progress

Have you heard it before? Success doesn’t happen overnight, keep trying, keep producing, you’ll get there.

Stay true to one theme

The perfect example would be, @thelosttribe_. What’s evident here? Consistency, segregation from typical Instagram images filters, and loyalty. The audience knows what they are following and they are because it looks oh-so lovely within their feed which is also a great marketing strategy to help differentiate your product.

What’s your interpretation of “The Future is Female”? Comment below! (If you want to).

 

 

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YouTube vlog hyping Hembrow followers

EDIT: This post was written for an Online Journalism assessment. The task time was 30 minutes. 

We all know an Instagram influencer that we follow daily for go-to fashion inspiration. Whether it is in fitness, how-to styling tips, or in this case, your loved yummy-mummy blogger.

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Screen grab of Hembrow’s lastest YouTube vlog ‘Saski Office’.

The 22-year-old style guru Tammy Hembrow is a wave of success when we think about our Instagram influencers, and to top it off she’s lighting a fire in the sport-lux fashion world with her own fitness clothing label due to release in the coming weeks.

Saski Collection is aimed to target female gym-junkies as well as lovers of sport-lux style. Sneak-peaks of the collection are released on Instagram every few days and fans can expect full-length tights, sports crop tops, and branded cropped hoodies in a colour pallet perfect for winter.

Ms Hembrow addressed the launch of Saski Collection in her latest YouTube vlog, Saski Office | vlog earlier this week, telling her loyal subscribers that the collection will be available soon.

“Saski is launching sooner than you think, so, get ready,” said Ms Hembrow.

The label is named after her only daughter, Saskia Rose, and has over 72.9k followers on Instragam after first launching on April 28.

The Instagammer rose to fame by documenting her ability to showcase the chaotic life of being a mum of two in a way that appears extremely stylish. Also showing her 6.7M Instagram followers that it is possible to stay fit and healthy after giving birth, twice.

Ms Hembrow is also a lead brand ambassador for American clothing brand Good Amercian, alongside the famous reality TV star Kholé Kardashian.

This collection is sure to raise the bar in the sport-lux world, so get your new Adidas sneakers ready girls, its about to go down.

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Screen grab of Tammy Hembrow’s Instagram account, @tammyhembrow

Alternative anthem strikes alternative feelings

EDIT: This post was written for an Online Journalism assessment. The task time was 30 minutes.

Australian’s rejoice, we have progress! well.. some progress.

If you don’t know what i’m talking about then i’ll briefly inform you that earlier this week an alternative version of our beloved (debatable) Australian national anthem was released.

Renee Viellaris, journalist at The Courier-Mail, tells us that the Victorian Supreme Court judge Peter Vickery, via the Recognition in Anthem Projects, changed the second line in verse one, “for we are young and free” to “in peace and harmony”. Also adding 10 new lines to make a complete third verse that mentions Aboriginal dreamtime and respect for our country.

Last month, The Project TV program encouraged Twitter users to joke about the possible change when it was in speculation:

Meanwhile, I think majority of our political-journalist friends are, above all, joyful that the government decided against ‘Hey Ya‘ being the new national anthem.

To be honest, I think I would have preferred waking up to a headline stating that decision as I struggle to understand why it was released as an alternative over a hard-hitting updated version.

Is Australia afraid of change?

Personally, I think this expresses that the leaders of our country cannot accept our heritage and the people/culture that essentially built the foundations for Australia.

I’m also speaking with the multiple conversations in mind that i’ve had with people who travel to Europe (in particular) and come home enlightening me that Australia lacks history.

Our country has history and because it’s not in the form of mass murders and riots, are we choosing to ignore it?

I guess all we can really do is make a light-hearted joke out of this change and hope for a better tomorrow.

Thanks for reading,

Savhanna.

In case you need a refresher on the original national anthem:

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The current Australian national anthem lyrics.

Australian labels growing on local ground

EDIT: This post was constructed for an Online Journalism assessment. The task time was 2 weeks. Filming, interviewing, editing and online updates all by Savhanna Fowler. Words by Romy Field. 

Opening just last month, The Common Ground Boutique offers a striking range of primarily Australian-designed clothing.

Advocates for purchasing through Australian suppliers, ex-Sydney couple Kelly and Harry share their vision and show us through their new store.

Find them at Shop 13 1-9 Mooloolaba Esplanade, or at: https://www.facebook.com/The-Common-Ground-Boutique-726814197479173/

Please don’t rain on my parade

Class task on the topic of ‘what is an issue affecting you today’.

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University student Jaqueline Janssen working over coffee at Depot café.

 

EDIT: This post was written for an Online Journalism pre-assessment task. The task time was 30 minutes.

As a self-proclaimed dedicated university student, certain life situations bothering you is a daily occurrence. We learn to live with it. Sound exciting? Let me tell you a little more about how my morning has gone.

Firstly, actually getting out of bed at 7am with a sore throat and a blocked nose isn’t ideal for anyone that wants to recover quickly, but for a student, your health is probably the last thing on your mind in week 11.

So we’re out of bed, dressed, three glasses of warm lemon water down (thanks to my Instagram influencers raving about this medial-miracle drink), coffee in hand and we make our way to the car to begin our 45minute drive to campus.

Expect to arrive on time? No traffic on the motorway? you’re dreaming *que Insta-story post with text overlay saying traffic: 1 Savhanna: 0*.

Okay, we’re on campus and we are just in time for a nice barista-made coffee (thanks to the guys at Good Bean), car-park obtained, and we step out of the car. Guess what? it’s raining! Chances of my hair staying straight on this drowsy day? none.

All I can say is I hope your morning is going uber amounts better than mine.

Much love,

Savhanna. x

PS. here is to the song my title refers to.

Let’s talk collaboration

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Graphic by: Savhanna Fowler

EDIT: This post was written for an Social Media assessment. The task time was 1 week. 

Building a digital brand: Brand-to-influencer collaboration

Hey you! wanna make your brand the best online brand of 2017? Let’s collaborate.

As Harry Styles’ new song title states Sign of the Times (listen here), that’s exactly what we’re talking about when we tell you that collaboration is going to lead to your greatest successes in building a digital brand. Social media is a “Sign of the Times”, and we should use it to its advantages.

Why? Not only will a customer engage with your brand if you are offering the best content, staying loyal to your platform (see previous post) and engaging them, but they are going to LOVE your brand if another brand they love, loves your brand.

Am I making sense?

Lets break it down. Millennials love Instagram because it gives them people to follow, and people to follow means inspiration, endless inspiration in any aspect they search for. So when they start to follow a ‘social media influencer’ for example, and that influencer raves about your brand, that follower is going to listen- and we’re not the first to say this.

Anywhere from bloggers, to Instagram influencers, to YouTubers, contact them and tell them how much you love what they are about, and how much you would love if they checked out your brand. Remember to stick to your targeted platform.

How to know who to collaborate with:

Keep these tips as a rule-of-thumb:

One: do not contact someone who will have zero interest in your brand.

Two: Get to know the influencers out there, get to know what content they produce, who they have previously collaborated with, and see if they are right for your brand.

Three: Think geographically Make sure you choose someone close to home, if you offer your brand to someone who is halfway across the world and you are a boutiques costal business, people are less likely to engage with your brand and more likely to say “who the heck are you?!”.

If your brand offers a produce of some sort, this is one of the easiest ways to get your foot in the door with influencers. Give them a sample, ask them if they love it? get their feedback, but don’t force them to instantly sharing your product. If you slowly introduce the ides and you get a feeling they are going to say “yes, i love the product!” then offer them a fee to share their thoughts, or offer them a discount code to give to their following to show that you value their following just as much as you value your brand. See how its connected?

For research purposes, listed are some of the most influential Australian-Instagrammers to date:

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Image compilation of Pia Muehlenbeck’s Instagram via Elle Magazine

Much love,

Savhanna x

PS. Who is your favourite social media influencer?

Comment below.

How to master being a beginner advertiser

Building a digital brand: Social media advertising

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Social Media Illustration by pinterest

 

EDIT: This post was written for an Social Media assessment. The task time was 1 week. 

When you think about building your brand online, I can guess two things that may come to your mind. The first being social media and the second being advertising, or more precise… online advertising. So lets take a savvy step inside the large/broad/extensive world that is social media and focus on how we can best advertise our brand, at a beginners level.

Before we begin, social media advertising is a broad topic and can become very complex. Here we are only focusing on how we can use social media advertising on a small scale, and have it work for our online brand.

Firstly, let’s begin by clarifying our platform. Social media platforms are where advertising your brand will either build your reputation, or demise it (and we all know what option we’d prefer). So let’s discover the right platform for your brand.

Instagram (IG): is the best platform for visually portraying what your brand has to offer.

Facebook (FB): has more opportunity to professionally share information, has a solid reputation, and gives more space for advertising content.

Youtube: is great if we are creatives showcasing our brand. Uploading content on this platform is only necessary if we need video to communicate our brand’s message, and we can therefore share it later on our website or Facebook. 

Twitter: let’s not think about this (unless we’re President Donald Trump).

So its either IG of FB, or both, don’t limit yourself.

TIP:  make sure to channel your energy into one over the other, or share the same posts on both platforms, this adds consistency to your advert/campaign/brand and therefore we are building trust with our followers.
Getting familiar and personal with one platform communicates to our audience that we value where they put their time when browsing through what our brand has to offer. For example, its not best practise for a beauty blogger to focus solely on updating their Facebook status when their followers are wanting to see their latest makeup creation on Instagram.

Now you have your preferred platform, where are we going to put our hard earned money?

Social media is great for low budget, small business’, because for under $10 you can market your brand to multiple audiences.

It’s a small price to pay.

Keep in mind that investing this money into your social media adverts and promotions will overall leave you better off. If you aren’t getting a physical response from this investment, remember that just because a user isn’t ‘liking’ your advert/post, they may still see it, and this is what we want so remember to keep track of post engagements, and keep at it. 

So now is when your inner marketing-guru comes out to play.

Advertise the content you want your brand to be known for. Chose the images that show a clear message of what your brand has to offer, and adjust the captions to show you are investing time in people reading them and remember to be patient.

Here is an example provided by Google:

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Google’s Facebook advert, find it here: learndigital.withgoogle.com/digitalgarage-au

Happy advertising!

Much love,

Savhanna x

PS. Has social media advertising worked for you as a user/consumer? What made you ‘follow’ or ‘buy’?